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A Letter of Caution to Entrepreneurs In Tough Times
Things you can do to prepare for the fight ahead
This story was originally published in the Daily Maverick.
Building businesses is tough. I’ve said this before and I’ll likely be saying it for the rest of my life. At the best of times, building a new business and keeping an existing one afloat is very, very difficult.
There are people who will constantly tell you that this is not true. Investors, advisors, other “brave” entrepreneurs and many others will promise you that this is the time to grow and make it big. They will tell you that if you are a real entrepreneur you don’t experience or feel the hardships and pain and if you do feel it then you can and will most certainly find a way out because that’s what entrepreneurs do.
Entrepreneurs find opportunity in strife. We see solutions where others see problems. We see profit when others see pain. We are glass half full kinds of people. These things are all true but they are not always true.
I want to address the microscopic elephant in the room, COVID-19.
I am not an expert on the topic. I am, in fact, a medical moron. Do not listen to anything I have to say about the actual virus itself, please refer to the experts for proper information.
